With over 10 years in digital marketing, Web vs World was born from a simple idea: what if self-care didn’t feel clinical? What if it was sensual, serene, and steeped in the wisdom of Japanese, Korean, and Chinese traditions?
We’ve built a brand that blends ancient massage rituals with modern skincare science. It was total chaos at first—no regrets! But through the tangled wires of eCommerce, brand identity struggles, and one terrifying packaging fail (don’t ask), we emerged… polished and purposeful.
Ever wonder why most body oils feel either too greasy or just smell like chemicals? Yeah, so did we.
Our Story
It all started in a one-bedroom apartment in Los Angeles, with a shelf full of random oils and a notebook titled “Soothing Touch Ideas.” Our founder had just returned from Seoul after a wellness retreat, obsessed with the balance of beauty, tradition, and calm she experienced there.
That same month, she spilled lemongrass oil all over her laptop (true story) while brainstorming brand names. And guess what? That smell still reminds her of starting over.
By the way, the Austin Chamber says nearly 37% of wellness startups fail in their first 18 months. We hit every one of those obstacles… and then some. But instead of folding, we doubled down on authenticity—formulas rooted in real techniques, no shortcuts.
You can say this is a company history built on aroma, sweat, and persistence (with one or two typos in our early product labels, oops).
Mission & Values
At Web vs World, we don’t just sell massage products. We create moments. Our core values guide every bottle, blog post, and late-night team chat.
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Respect for Rituals
We honor centuries-old practices from East Asian traditions. For instance, our green tea oil is inspired by Kyoto’s tea ceremony culture—not just the ingredients, but the pace. -
Transparency Always
Our full ingredient list is readable, pronounceable, and free from marketing fluff. When one client asked about a rare Korean root we used, we emailed back a full research article and a handwritten thank you. -
People First, Always
We once expedited a lavender set to a stressed-out mom in Florida who said she hadn’t slept in 3 days. Her reply? “It felt like someone heard me.” We framed that email.
Our mission is to cut through the noise (and the nonsense), helping people return to calm, connected care.
Meet the Team
Our team isn’t just about glossy headshots and buzzwords. We’re real people who geek out over skincare molecules and the science of scent.
Mira Han – Founder & CEO
A Tokyo-born herbal enthusiast with a background in global branding. She’s trained in Thai massage and once camped in the Himalayas with just a tent and six bottles of oil. Secret quirk: still journals in watercolor.
Jayden Liu – Head of Product Development
Born in Taipei, raised in LA, Jayden brings a chemist’s precision to every blend. He once reformulated an entire line because one drop didn’t “feel right.” Fun fact: allergic to pineapples, still obsessed with pineapple candles.
Lina Cho – Digital Marketing Lead
Lina’s a numbers gal with a soul. Former analyst turned “digital marketing expert” with a soft spot for email storytelling. Her quirk? Writes ad copy while listening to lo-fi K-pop remixes on loop.
Together, we’re a mix of obsession, intention, and humor. We test everything on ourselves before it ever touches your skin.
What Makes Us Different?
Two tiny stories. Big impact.
Performance Tuning
After a customer mentioned the citrus blend wasn’t absorbing fast enough, we reworked the base oil ratios. The result? A 12% improvement in absorption time (yes, we tested with actual derm tools). More glow, less grease.
Client Conversion Boost
We noticed our product pages were too clinical. So we rewrote them with softer, story-driven language and added tutorial gifs. Within 4 weeks? A 28% boost in add-to-cart rates. Moral: good storytelling sells.
This isn’t luck. It’s listening. It’s iteration. It’s knowing that site use and trust go hand-in-hand.
Want to Learn More?
Check out Our Blog where we talk all things self-care, rituals, and the science of touch. Or head over to our Privacy page to see how we keep your info safe.
As for trust?
“I found them via Instagram, but stayed because it felt like someone actually cared about quality, not just trends.”
— A repeat customer from Vancouver
We don’t just bottle oils. We bottle moments. That’s our story—and we’re just getting started.